Similar Product Research - Becca

Two Door Cinema Club - What You Know


I have decided to use a video from the band Two Door Cinema Club as I think these are a well known Indie band. Their music videos are slightly different to the stereotypical Indie style but they do include some of the Indie-Rock codes and conventions. Especially within this particular video. It is mainly a performance based video, including the band playing their own instruments. 

The setting seems to be a white room with lots of props such as doors and boxes to stand on etc, which doesn't really link with the genres stereotypes. 

There is no relationship between the lyrics and the visuals, as most of the video is performance based, however the video is a little narrative as the lead singer seems to be singing to a girl at the beginning. There is a slight relationship between the music and the visuals because when the music becomes more upbeat, the dancers start moving around the artists and using the props, also the artists within the band start to move around more. There are some voyeuristic references within the video, because of the women dancing around the group. This could be challenging the conventions of Indie music.

Most of the filming techniques include long shots to include all of the band, with a long ASL which makes sure the audience gets to see the bands instrumental talents clearly. There are a few close up shots of the main male singer, when he is singing into the microphone, which i think is used to show the audience who is the lead.

The set design is white and the colours used for the girl costumes are all of the primary colours. I think the white setting was used to make the girls stand out. 

http://www.youtube.com/watch?v=YXwYJyrKK5A