Institution Third Man Recording Company - Becca

 



Third Man.

Third Man Records is an independent record label founded by Jack White in Detroit, Michigan, in 2001. Third Man established its first physical location - a combination record store, performance venue, and headquarters for the label - in Nashville, Tennessee, in 2009.

Jack White founded Third Man Records in Detroit, Michigan, in 2001. Third Man established its first physical location in Nashville, Tennessee on March 11th, 2009. The Nashville location is a record store and a complete production office. It includes a recording studio, rehearsal stage, photo studio, darkroom, and storage facility for master recording tapes. To commemorate the event, White debuted his new project, The Dead Weather, performing a short set for the 150 invited guests.
The label's name features the number three due to White's known fondness of it, as mentioned in several interviews. It refers to Carol Reed's 'The Third Man' starring Joseph Cotten and Orson Welles. His old upholstering company was named Third Man Upholstery. White also refers to himself as a woman's "third man" in the song "Ball and Biscuit" on The White Stripes' album 'Elephant'.

All six studio albums of The White Stripes appear with the Third Man logo. Both albums of The Raconteurs ('Broken Boy Soldiers' and 'Consolers of the Lonely') carry the label's logo. For The Raconteurs' tour of the United Kingdom in October 2006, 1,000 live albums were pressed and sold for each show, all of which had a Third Man logo on. Other artists under the Third Man label include The Dead Weather, Whirlwind Heat, Dan Sartain, and The Muldoons.

Similar Product Research - Becca

The Raconteurs - Steady As She Goes

I have decided to use a video from the band The Raconteurs as I think these are a good example of an Indie band. Their music videos follow the Indie-Rock codes and conventions. Especially within this particular video. It is mainly a performance based video, including the band playing their own instruments.

The setting seems to be on a farm, and throughout the video, shots of the different rooms are shown, this doesn't really link with the genres stereotypes.

There is a slight relationship between the lyrics and the visuals; at the beginning of the video the lyric is ''find yourself a girl, and settle down'', while the artist is singing this there are a sequence of shots shown - including shots of a kitchen and bedroom. Most of the video is performance based, however the video is a little narrative as the lead singer seems to be singing about settling down with someone in a house, which possibly could have farm land with it, as shots of cows are shown during the video. There is a slight relationship between the music and the visuals because when the music becomes more upbeat, the artists within the band start to move around more. There are no voyeuristic references within the video.

Most of the filming techniques include close ups, which are mainly of the lead singers face or the band members instruments (guitars). These ASL's are used to make sure the audience sees the bands instrumental talents. However, there are very few long shots which show the whole band.

http://www.youtube.com/watch?v=Q7aOWIFgIZQ

Institution Kitsuné Recording Company - Becca

Kitsuné.

After i analysed the Arctic Monkeys video, i researched the band and found out the label they are signed with; Kitsuné.

Kitsuné is a French electronic music record label and fashion label created in 2002 by Gildas Loaëc, Masaya Kuroki and the London-based company Åbäke.

Kitsuné was founded in 2002 in Paris by Gildas Loaëc, Masaya Kuroki and the London based design company Åbäke, consisting of Patrick Lacey, Benjamin Reichen, Kajsa Ståhl and Maki Suzuki. Loaëc and Kuroki, who both like fashion and music, had the idea of founding a company involved in both areas during a trip to Japan, where many people like both fashion and music, and are not afraid to combine them. Before co-founding the company Loaëc worked with Daft Punk and also with Thomas Bangalter's record label Roulé.

Institution Domino Recording Company - Hollie

Domino.

After i analysed the Arctic Monkeys video, i researched the band and found out the label they are signed with; Domino.

They are an independent record company based in London. They also have various other companies in the United States, Germany and France. The company was founded in 1993 by Laurence Bell and his partner, the labels first release was Sebadoh - Rocking the Forest, which was released in the UK. Many of their early releases were from American artists which did not bring the company much fame, so they started to release more established bands songs and more high profile such as releases from Franz Ferdinand and Arctic Monkeys, and now, Domino is one of the longest running and most successful independent record labels in the UK.

Their first UK number 1 album was in 2005 with Franz Ferdinand's You Could Have Its So Much Better, followed by their first UK number 1 single, with Arctic Monkeys I Bet You Look Good On The Dance Floor.

Similar Product Research - Becca

Two Door Cinema Club - What You Know


I have decided to use a video from the band Two Door Cinema Club as I think these are a well known Indie band. Their music videos are slightly different to the stereotypical Indie style but they do include some of the Indie-Rock codes and conventions. Especially within this particular video. It is mainly a performance based video, including the band playing their own instruments. 

The setting seems to be a white room with lots of props such as doors and boxes to stand on etc, which doesn't really link with the genres stereotypes. 

There is no relationship between the lyrics and the visuals, as most of the video is performance based, however the video is a little narrative as the lead singer seems to be singing to a girl at the beginning. There is a slight relationship between the music and the visuals because when the music becomes more upbeat, the dancers start moving around the artists and using the props, also the artists within the band start to move around more. There are some voyeuristic references within the video, because of the women dancing around the group. This could be challenging the conventions of Indie music.

Most of the filming techniques include long shots to include all of the band, with a long ASL which makes sure the audience gets to see the bands instrumental talents clearly. There are a few close up shots of the main male singer, when he is singing into the microphone, which i think is used to show the audience who is the lead.

The set design is white and the colours used for the girl costumes are all of the primary colours. I think the white setting was used to make the girls stand out. 

http://www.youtube.com/watch?v=YXwYJyrKK5A

Similar Product Research - Hollie

Arctic Monkeys - I bet you look good on the dance floor. 

I have decided to use a video from the band Arctic Monkeys as I think these are a typical Indie genre based band. Within their music videos i think they include many of the Indie-Rock codes and conventions. Especially within this particular video. It is a performance based video, including the band playing their own instruments live in concert, but using the video for their official music video. The stage and video setting is quite messy with a slight rebel look, which links with the genres stereotypes. There is no relationship between lyrics and visuals, as it is a purely performance based video. However there is a slight relationship between music and visuals because when the music becomes more upbeat, the artists within the band start dancing and moving around more. There are also no voyeuristic references within the video, but they could be challenging the conventions by including a slight voyeurism within the lyrics 'i bet you look good on the dance floor'.

Most of the filming techniques include long shots to include all of the band, with a long ASL which makes sure the audience gets to see the bands instrumental talents clearly. There are a few close up shots of the main male singer, when he is singing into the microphone, which i think is used to show the audience who is the lead.

This video has inspired me to make my music video look like a live gig. I think making the video look like a gig will give us more ways to make the band look like the genre we have chosen because we can include a crowds reaction, for example, cheering and people singing along. We can also include the bands reaction and show their enthusiasm for music.

http://www.youtube.com/watch?v=pK7egZaT3hs

Genre Theory

Media Theorist John Hartley argued that ''genres are agents of ideological closure-they limit the meaning-potential of a given text''. Although to some extent this may be true, genres are fluid concepts. We hope that our music video does not follow only one genre.

We previously gathered together the codes and conventions of our Indie/Rock genre.

• The use of instruments as main  background music instead of computerised edited music - we are going to try and match this convention, as we think that this is a main part of Indie music, and we would not like to take the sound of original musical instruments away from our music video and song and we think this is what the audience like about this certain genre of music.
• The lyrics are interesting which makes the audience listen and understand how the video links with the song
• We like the style of Indie/Rock bands and the fashion - We our going to try and challenge this convention of our Indie genre as we think that their stereotypical indie fashion style is very plain, original and common throughout every Indie artists video, we shall try and challenge this to get an outcome of a more original music video, and try to attract different audiences; one which isn't particularly "Indie", and the other being the Indie genre fans. 

Initial Treatment and Ideas

Music video

Cover for DVD release

Advertisement

Team: Becca and Hollie

Timescale: Film completed by Christmas - Evaluation completed by February half term.

Synopsis: Keith's band ''Dood'' - Performance/Narrative - Narrative - Cuts to story shots which link with the song. - Performance - band with instruments in natural setting (dangermouse heads - concept?) Indie, smoke, lights.

Purpose: Attract audience/ sell artist.

Audience: 25-30, male and female but probably more male, down to earth people, not posh as the genre wouldn't suit them.

Length: 2-3 minutes

Style: Indie but casual because of age. Slightly rock (instruments)

Funding budget: We would only like to spend a maximum on 30 pounds for the production of this video, the majority of our money will be spent on costumes, such as the dangermouse heads if we decide to use them. Also we will cater for the whole crew.

Equipment: Video camera, digital camera, instruments, microphones, (other props - dangermouse  heads?)
Possible locations: Under pier (Cleethorpes), hire pubs? church - because of light (Broughton)

We chose the genre Indie/Rock because we like the codes and conventions, these being: 

• The use of instruments as main  background music instead of computorised edited music
• The lyrics are interesting which makes the audience listen and understand how the video links with the song
• We like the style of Indie/Rock bands